Job ID: S-U-6529 - Director of Admissions and Marketing

The International School of Moscow is looking for a highly experienced commercial leader to join one of our most esteemed international schools. This is an excellent opportunity for someone looking to fast-track their marketing and sales career in a leading global organisation. A full relocation package is available together with the opportunity for exciting future global career options within the Nord Anglia network of over 80 schools, following a successful 3-year period in role.Working with the School Principal, Senior Leadership Team (SLT), and Marketing, Admissions and Communications (MAC) teams (school, region, and global) you will create an outstanding experience for parents and students throughout every stage of the Family Experience Journey (FEJ) from Awareness, Consideration, Purchase to Advocacy.You will set all relevant policies, procedures, quality and customer service standards, and ensure delivery to all prospective families and influencers. You will be an exceptional leader of people, able to coach and develop your team members whilst influencing across the school. You will be a valued member of the School Senior Leadership Team (SLT) and act as an ambassador for the school through external outreach.Expectations on Skills, Knowledge, and AttitudesTasked with meeting challenging performance indicators, the Director of Admissions and Marketing (DAM) will have a proven track record in achieving commercial outcomes, and have experience of strategic marketing and recruitment, and in customer relationship management. Proactivity, energy and an efficient way of working will be key to this role, as will be personal warmth, emotional intelligence and an ability to inspire confidence and respect. You will have significant leadership experience within a complex environment and possess the ability to build credible and long-term relationships with all stakeholders, students and partners.You will need an appropriate level of qualification, the leadership skills and experience necessary to lead and develop the department, together with an understanding of the character and mission of the school.The ideal candidate will have:Higher education.7-10 years’ experience in a commercial role (sales/marketing) role with demonstrated success in growing/increasing sales in a competitive market.Experience of having worked within a service delivery sector.Education or hospitality sector experience would be a bonus.Experience of high-level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development.Understanding of and ability to build strong customer advocacy and repeat client loyalty and retention.Strong analytical skills and proven record of using data and research to support initiatives undertaken.Ability to build, manage, and motivate cross functional high performing teams.Experience of working with CRM systems and integration with the sales life cycle.Experience in monitoring competitor market activity.Experience in using digital and social media trends and tools to influence the sales life cycle.Being bilingual (English + Russian) is an advantage.Key ResponsibilitiesAdapt and implement the Family Experience Journey for the school.Lead the design and delivery of all key touchpoints for parents and children throughout the entire FEJ, based on a deep understanding of their needs so that families experience the school’s story and promises in action.Lead, develop and execute best practice throughout the entire FEJ leveraging the